I was the front-end developer and lead designer for a new blog and e-commerce knife store. I conceptualized and developed the brand and established the style guide. I proposed a suite of logo ideas, based on the words knife and guru, to convey the desired branding message to customers. I also created and developed the email templates, online campaigns, shipping packages, and graphics. I was able to deliver the assets, front-end code the site, and debug everything within the tight project deadline. All of this enabled the blog and store to be successfully launched in 8 weeks.
branding + e-commerce design
front-end developer, illustrator