I was tasked to create a new responsive email template for Cooking.com. This email template resizes and rearranges elements based on the screen sizes. I developed a highly customizable modular template that met all needs and requirements of the email marketing team. The email templates were redesigned to match the new modern and elevated look of cooking.com that I had already developed. In order to maintain brand consistency and high quality, I established a new style guide, created design assets, and 30+ template variations for the creative team. I also introduced a new efficient system of coding newsletters that tremendously reduced production time for the designers. The template was meticulously tested and debugged to render identically in all popular email clients and devices. With the new responsive template, Cooking.com saw a major increase in open and click-through rates.
email design & development
web designer, web developer