Led end-to-end design of an AI roleplay experience that helped managers practice inclusive leadership through realistic simulations, real-time feedback, and assessment reports.

Generated $1.5M in revenue in 6 months, drove 63% skill growth, and earned an 88 satisfaction score.

Led 0-to-1 design of an adaptive AI coach that supported managers in the moment through voice or text, using memory, company context, and custom roleplay creation to make coaching more relevant and useful.

Drove 350+ sessions and reached 44% repeat engagement in the first month, contributing to Praxis Labs’ acquisition.

Redesigned a regulated, mobile-first prescription questionnaire to reduce drop-off by clarifying eligibility earlier, streamlining the flow, and simplifying complex medical questions.

Cut the flow from 40 to 24 questions, reduced fastest paths to 10–12 steps, and surfaced ineligibility by question 4.

Redesigned a mobile-first patient dashboard to make prescription and delivery status easier to understand, surface next steps, and help patients complete routine tasks without contacting support.

Increased dashboard visits 4× in the first week after launch and made the dashboard a clearer first stop for routine care questions.