Selected Case Studies

praxis labs
AI Roleplay for Leadership Growth
Enterprise AI roleplay platform that helps managers practice inclusive leadership through realistic simulations and real-time coaching.
Generated $1.5M in revenue in 6 months, drove 63% skill growth, and earned an 88 satisfaction score.
Role
Sole Product & Visual Designer
category
Enterprise Learning • 0→1 • Skill Practice

praxis labs
AI Coach for Just-in-Time Support
Adaptive AI coach that supports managers in the moment through voice or text, personalized through memory and behavior design.
Drove 350+ sessions and reached 44% repeat engagement in the first month, contributing to Praxis Labs’ acquisition.
Role
Sole Product & Visual Designer
category
Enterprise Coaching • 0→1 • Conversational UX

praxis labs
Prescription Questionnaire for Birth Control
Redesigned a regulated, mobile-first medical intake flow to reduce drop-off and help patients complete complex questions with more clarity and confidence.
Cut the flow from 40 to 24 questions, reduced fastest paths to 10–12 steps, and surfaced ineligibility by question 4.
Role
Sole Product & Visual Designer
category
Healthcare • Intake Flow • Eligibility Logic

praxis labs
Patient Dashboard for Self-Serve Care
Redesigned Pill Club’s mobile-first patient dashboard to make prescription management clearer, more transparent, and easier to manage without support.
Increased dashboard visits 4× in the first week after launch.
Role
Sole Product & Visual Designer
category
Healthcare • Care Management • Status Tracking
Other Projects

Veradrop Wellness
Wellness • Branding • Website • Photography

Tobias Glen Vineyard
E-commerce • Branding • Photography

Wine & Dine
Editorial • Print Design • Photography

Deux Ankh Wine
Packaging • Branding • Illustration

Pill Club Visual
Healthcare • Campaign • Illustration • Motion

VI x VI Collection
Branding • Apparel • Illustration
Selected Case Studies

praxis labs
AI Roleplay for Leadership Growth
Enterprise AI roleplay platform that helps managers practice inclusive leadership through realistic simulations and real-time coaching.
Generated $1.5M in revenue in 6 months, drove 63% skill growth, and earned an 88 satisfaction score.
Role
Sole Product & Visual Designer
category
Enterprise Learning • 0→1 • Skill Practice

praxis labs
AI Coach for Just-in-Time Support
Adaptive AI coach that supports managers in the moment through voice or text, personalized through memory and behavior design.
Drove 350+ sessions and reached 44% repeat engagement in the first month, contributing to Praxis Labs’ acquisition.
Role
Sole Product & Visual Designer
category
Enterprise Coaching • 0→1 • Conversational UX

praxis labs
Prescription Questionnaire for Birth Control
Redesigned a regulated, mobile-first medical intake flow to reduce drop-off and help patients complete complex questions with more clarity and confidence.
Cut the flow from 40 to 24 questions, reduced fastest paths to 10–12 steps, and surfaced ineligibility by question 4.
Role
Sole Product & Visual Designer
category
Healthcare • Intake Flow • Eligibility Logic

praxis labs
Patient Dashboard for Self-Serve Care
Redesigned Pill Club’s mobile-first patient dashboard to make prescription management clearer, more transparent, and easier to manage without support.
Increased dashboard visits 4× in the first week after launch.
Role
Sole Product & Visual Designer
category
Healthcare • Care Management • Status Tracking
Other Projects

Veradrop Wellness
Wellness • Branding • Website • Photography

Tobias Glen Vineyard
E-commerce • Branding • Photography

Wine & Dine
Editorial • Print Design • Photography

Deux Ankh Wine
Packaging • Branding • Illustration

Pill Club Visual
Healthcare • Campaign • Illustration • Motion

VI x VI Collection
Branding • Apparel • Illustration
Selected Case Studies
praxis labs
AI Roleplay for Leadership Growth
Enterprise AI roleplay platform that helps managers practice inclusive leadership through realistic simulations and real-time coaching.
Generated $1.5M in revenue in 6 months, drove 63% skill growth, and earned an 88 satisfaction score.
role
Sole Product & Visual Designer
category
Enterprise Learning • 0→1 • Skill Practice
See Case Study
→

praxis labs
AI Coach for Just-in-Time Support
Adaptive AI coach that supports managers in the moment through voice or text, personalized through memory and behavior design.
Drove 350+ sessions and reached 44% repeat engagement in the first month, contributing to Praxis Labs’ acquisition.
role
Sole Product & Visual Designer
category
Enterprise Coaching • 0→1 • Conversational UX
See Case Study
→

praxis labs
Prescription Questionnaire for Birth Control
Redesigned a regulated, mobile-first medical intake flow to reduce drop-off and help patients complete complex questions with more clarity and confidence.
Cut the flow from 40 to 24 questions, reduced fastest paths to 10–12 steps, and surfaced ineligibility by question 4.
role
Sole Product & Visual Designer
category
Healthcare • Intake Flow • Eligibility Logic
See Case Study
→

praxis labs
Patient Dashboard for Self-Serve Care
Redesigned Pill Club’s mobile-first patient dashboard to make prescription management clearer, more transparent, and easier to manage without support.
Increased dashboard visits 4× in the first week after launch.
role
Sole Product & Visual Designer
category
Healthcare • Care Management • Status Tracking
See Case Study
→

Other Projects
Veradrop Wellness
Wellness • Branding • Website • Photography
Tobias Glen Vineyard
E-commerce • Branding • Photography
Wine & Dine
Editorial • Print Design • Photography
Deux Ankh Wine
Packaging • Branding • Illustration
Pill Club Visual
Healthcare • Campaign • Illustration • Motion
VI x VI Collection
Branding • Apparel • Illustration