To establish a bold identity for Tough Hombre Salsa, I created a packaging concept inspired by Lucha Libre. This design appeals to their young and adventurous audience through playful illustrations and vibrant branding. The eye-catching visuals help the product stand out on store shelves, making a strong impression that resonates with customers and differentiates it from competitors.

Category

Illustration
Packaging Design

role

Illustrator
Visual Designer